• Services
• FAQs
• Pricing

What Is CyberIR™ and why is it the new Investor Relations?

CyberIR™ is comprised of a set of methodologies that employ a combination of search engine algorithms, licensed financial expertise and certified Internet specialists focused on achieving maximum Internet exposure and positioning to enhance shareholder value.

Presently, IR/PR (Investor Relations / Public Relations) firms are not making use of targeted online analytical campaigns. In contrast, CyberIR™ takes full advantage of the new "Web 2.0 science" (known as web-analytics) coupling it with proprietary search marketing techniques in order to completely realize your sites potential to reach a fully engaged pool of investors.

Today, we are able to technologically canvas the Internet allowing us to create results unachievable through traditional IR/PR methods. These results include superior audience reach, enhanced shareholder value, and strengthened client relationships. One might ask, why aren't more publicly traded companies making their Web presence a magnet for investors? For many, it is because they haven't fully appreciated how Internet search is very much like traditional direct marketing, albeit much less expensive, in its ability to target ideal customers from target demographics, creating higher quality contacts.

Presently we find a hybrid of the two to be popular, however in the near future the majority of IR/PR will end up more dependant on CyberIR™ functions that elicit the attention of investors, as they are becoming ever more reliant on the Internet, the #1 investment research tool. The marketing model used by IR Firms, is exactly the opposite of CyberIR™ search marketing. Instead of using intrusive tactics that can have long term detrimental effects, such as cold calling and unsolicited email, we target investors actively searching for your offering. Once you get the role reversal, it's easy to see strategies for financial search optimization as being a tool for actual demand creation. The results will be long lasting given that it is the result of the individual investor's inquiry.

Traditional IR

In traditional IR/PR, the IR marketing firm hopefully does all the work (searching for investors) from planning, strategizing, analyzing, researching, targeting, to finally executing a program. Success requires the marketer be proactive in initiating contacts. The investor's role is passive, as they must simply listen to the IR marketer's pitch/campaign. If all goes well, these efforts may yield new investors and with some luck, maintain corporate image. The IR marketer wears many hats, some better than others, while trying to put each opportunity in place. They may often purchase mailing lists, using massive email and direct mail campaigns. They also call prospects (via telemarketing), and even purchase ads. Then the waiting begins. Now both client and marketer are left to hope the investor responds and purchases shares of the company. No known technology exists that can precisely track traditional IR performance.

CyberIR™ Role Reversal and Benefits

CyberIR™ search marketing reverses traditional IR roles (letting the investor come to you). The investor takes on planning, researching, analyzing, and acting. The client ensures that the value proposition is in line with their goals. The result is a pool of investors who are completely engaged and actively seeking your proposition. At this point, the investor is primed to be steered and navigated to a mutually optimal position. This process is much more exacting than traditional IR efforts. Many questions that could never be answered become available, such as...

• Where are most of my prospects located?
• What are they most interested in?
• What information should I produce to attract more prospects?
• What are they least interested in?
• How many prospects are now investors?
• Are there other languages that my top prospects speak?
• If so, is there another language that we should use to capture a larger audience?

What was once a guessing game is streamlined and targeted.